Hip-Hop Is Winning By Flooding The Market With Music

Hip-Hop Is Winning – Back in July, Nielsen Music published its annual mid-year report, which took a look at how the music industry is doing halfway through the year. For many years, rock led the charge, but now hip-hop and R&B (which the company lumped into one style, though some would argue they are drastically different from one another) are the biggest, and it’s likely that in the near future, rock and pop are going to continue to lose ground and fall behind.

The past several years have been chock full of some of the biggest names in pop music—Lady Gaga, Katy Perry, Kesha, Madonna, Demi Lovato, Miley Cyrus, Lorde, Gwen Stefani and many, many others—returning with new collections, only to see their latest wares not fare quite as well as previous records. This is something that happens to every musician at some point, but it now appears to be a trend, and it has set the traditionally powerful genre back.

Hip-hop has been able to take over control not just because of some especially successful albums, mixtapes and singles from major players in the industry such as Drake, Kendrick Lamar, Kanye West, Future and so on, but also thanks to the incredible amount of music many of these artists churn out. Simply put, most of the biggest acts in hip-hop drop more music than their pop or rock-focused counterparts, and because of that, they typically rack up more sales and streams, pushing hip-hop forward.

Read the full article at Forbes

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